This all night festival and exhibition of luminous artworks will be near and around the Santa Monica Pier on July 19, 2008, from 7:00pm to 7:00am.

Primal Source was commissioned by the City of Santa Monica, California, and is an all-night performance/installation that will be located on the beach near the Pier. It will make use of a large-scale outdoor waterscreen projection system that will appear like a mirage on the beach at Santa Monica and is brought to life through the voices, sounds and music created by festival-goers.

Discreetly hidden microphones will pick up sounds from the crowd so that participants will generate realtime colorful animated light patterns and shapes on the water screen before them that react to the sound of the words, music and noises produced collectively by both individuals and groups. Their voices will give birth to primal creatures that emanate from the mirage becoming more and more ebullient, with colors flying in and out, and reflecting the ever-changing sounds.

A highly interactive and visually dazzling display, Primal Source is sure to leave you saying “Wow”!