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On Cinco de Mayo, the
Black Rock Arts Foundation
joined in celebration of
Levi Strauss & Co.’s “Community
Day”
Each year, Levi Strauss and Co. organizes their 1,100 San
Francisco headquarter employees to venture into their
communities and volunteer for one of their more than 24
local nonprofit partners. This year, the company also
wanted to use this day of action and celebration of
volunteerism
to highlight its commitment to sustainability, focusing on
the reuse and recycling of the materials and natural
resources the company uses to make its products.
That’s where BRAF comes in! BRAF brought our Scrap Eden
sensibilities and aesthetic to the event, helping to
infuse the day’s entertainment, activities and
ambience with an over-arching message of re-use, community
engagement, and fun!
During the volunteer experience, local designers and
artists led a crew of Levi’s employees in a mass
production of dog beds, all made from reclaimed denim,
that were then either auctioned off to raise money for
charities, or donated to PAWS, a volunteer-based
organization that provides for the comprehensive needs of
companion animals for persons with HIV/AIDS, other
disabling illnesses, and senior citizens.
For the celebration part of the day, BRAF commissioned
local artists to create patch-worked stage backdrops,
performer costumes and décor using scraps of denim and
leftover garment samples that would otherwise go to waste.
The BRAF team also rewarded the hard working crew of
volunteers with another playful way of raising money for
charities; ‘Pantzooka!’ Participants shot
reclaimed garments with an air cannon in this
carnival-like shooting gallery, hitting targets that won
the 24 charities (including BRAF!) even more donations
from Levi’s!
This event was a great way for BRAF to engage with our
community, share the Burning Man ethos, spread our
mission, provide opportunites for artists and raise funds
for other projects all at the same time!
Many thanks to the participating artists, performers and
organizers!
–
$teven Raspa,
Creative Director
–
Marcia Crosby, Decor Manager
–
Miranda Caroligne, created backdrops and lead volunteers in creation of
dog beds
–
Scatha G Allison,
Silver Lucy, Tamo Hulva of
Tamo Design, and
Elina Tachkova, all assisted volunteers sewing dog beds
–
Bad Unkl Sista,
stilt-walker costuming
– Jonathan Youtt and
Veronica Ramirez, Pantzooka barkers
–
Bronkar Lee,
Emcee
– Latin grooves by DJ Laird
–
Mariachi Colima, traditional mariachi music
–
Super Gigi and
Sandra Lerner, extravagant body-painting art
–
Levi Strauss & Co!